Product · Profiling
See who’s in any population
Eight stable demographic profiles, built from nine Census variables. Profile any Australian area, or match a de-identified dataset to the same profiles.
What you get: a suburb’s profile mix
% of residents
Every suburb, postcode, or uploaded dataset returns a mix like this across the same eight stable profiles.
How it works
No raw records, no unique identifiers, no PII. Four steps from your data to a profile per combination.
- 1
Reduce to combinations
Collapse your de-identified data to the distinct mixes of the nine variables below.
- 2
Label them (optional)
Add your own label to each combination so you can merge the results back later.
- 3
Send (CSV or JSON)
1 credit per 100 combinations. Up to 10,000 per request; optional webhook callback.
- 4
Get a profile each
Each combination comes back tagged with its matching profile and a confidence flag.
Required columns and their accepted values
Each combination is one value from each column. Map your data to these buckets, or send raw ABS category names and we map them for you.
| Column | Accepted values (pick one), and what they mean |
|---|---|
| age_groupABS AGE5P | Child · Young adult · Early career · Mid career · Senior Age band: Child 0–14, Young adult 15–24, Early career 25–39, Mid career 40–59, Senior 60+. |
| sexABS SEXP | Male · Female Sex as recorded in the Census. |
| marital_statusABS MSTP | Partnered · Single Registered or de facto partnered, versus not partnered. |
| household_roleABS RLHP | Family head · Dependent child · Other relative · Non-family Position in the household: family head (reference person or their partner), a dependent child, another relative, or non-family (lives alone or with unrelated people). |
| incomeABS INCP | No income · Low · Mid · High · Very high · Not stated Total personal income: Low under $500/wk, Mid $500–1,499, High $1,500–2,999, Very high $3,000+/wk. |
| educationABS HEAP | Year 11 or below · Year 12 / Certificate I–II · Certificate III–IV · Diploma / Advanced Diploma · Bachelor or higher · Not stated Highest qualification completed. |
| occupationABS OCCP | Managers and professionals · Technicians and trades · Community and personal services · Clerical, sales, and administration · Labourers and machinery operators · Not in employment Major occupation group of the person's job (ANZSCO-based). |
| industryABS INDP | Knowledge services · Trade and construction · Retail and hospitality · Transport and logistics · Other / Not employed Broad industry of employment (ANZSIC-based). |
| labour_forceABS LFSP | Full-time employed · Part-time employed · Unemployed · Not in labour force Employment status in the week before the Census. |
| label (optional) | Any text you choose, echoed back on each result so you can merge profiles to your own data. No unique ID needed. |
Buckets group standard categories from the ABS Census 2021 dictionary (variable codes shown above). Send these bucket names, or the raw ABS category labels, and we map them for you.
Full request/response format, examples, and error codes are in the Profile Scoring API docs.
Two ways to use it
Profile an area
See the profile composition of any suburb, postcode, or LGA, compared to the national average. 15 credits per area; up to 3 areas side by side for 25. No setup required.
Match your data (Profile Scoring API)
Send the distinct combinations from any de-identified dataset and get the matching profile for each. 1 credit per 100 combinations, with an optional webhook callback.
Privacy by design
You never send individual records. Reduce your data to its distinct demographic combinations, fully de-identified (no names, addresses, or row-level data), and send only those. Any dataset reduces to a subset of the combinations that exist nationally, and it works for any demographic data, not just customers.
Who uses this
- How does my customer base compare to Australia?Profile API
- Which demographic profile is most valuable to us?Profile API
- Bias-test our model across demographic groups.Profile API
- Which demographics dominate this catchment?Profile API
- Append demographic profiles to my CRM.Profile API
- Score leads by demographic likelihood-to-buy.Profile API
- One-line CI gate: assert_fair(model, AUSynth). Open-source.Profile API
- Audit predictions for demographic-parity gaps before deploy.Profile API
Profile a de-identified dataset, or an area
Get an API key and match your own demographic combinations, or run a profile report on any geography.