Product
Demographic profiling
Segments the Australian population into 8 demographic profiles (income × age × occupation × household role × education × industry × labour force × sex × marital status). View by geography, or score your own customer data via API.
Two ways to use it
- Geography-first. See the profile composition of any suburb / postcode / LGA, compared to the national average. 15 credits per area; up to 3 areas side by side for 25 credits. Run a profile report →
- API-first (Profile Scoring API). Upload your customer CSV, get profile assignments back. 1 credit per 100 rows. Sync up to 100,000 rows per request; optional webhook callback. API docs →
The 8 profiles
Profile names are stable across scoring runs: Labourers and operators · Young singles and non-workers · Children · Non-earning dependants · Trades and technical workers · Established partnered households · Retired and semi-retired · High-earning professionals.
Who uses this
MARKETING
- How does my customer base compare to Australia?Profile API
BI ANALYST
- Which demographic profile is most valuable to us?Profile API
ML / DATA SCI
- Bias-test our model across demographic groups.Profile API
PROPERTY
- Which demographics dominate this catchment?Profile API
SALES / CRM
- Append demographic profiles to my CRM.Profile API
- Score leads by demographic likelihood-to-buy.Profile API
AI SAFETY
- One-line CI gate: assert_fair(model, AUSynth). Open-source.Profile API
- Audit predictions for demographic-parity gaps before deploy.Profile API